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LAKE SUCCESS, N.Y., September 14, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announced the addition of the new PowerShot G12 and PowerShot SX30 IS Digital cameras with innovative features to help photo enthusiasts further develop their photographic capabilities. Once again setting the trend in the consumer digital camera market and solidifying its spot atop the PowerShot lineup, the PowerShot G12 will have High Definition (HD) video capture capabilities along with the HS (High Sensitivity) SYSTEM helping to produce outstanding quality in the toughest low-light conditions. The PowerShot SX30 IS Digital camera is the world's first point-and-shoot model to feature a 35X-Wide Angle Optical Zoom lens with Optical Image Stabilization, making those long distance shots that much easier to capture and then share with friends and family.1 Consumers have grown accustomed to PowerShot cameras providing brilliant image quality while also offering the latest technological upgrades. The addition of these new cameras helps solidify Canon's position as the leader in the digital camera marketplace.
Since its inception, the Canon PowerShot G-series has differentiated itself from competing models with its ability to produce high-quality results. The PowerShot G12 lives up to this tradition with its wealth of features including the Canon HS SYSTEM which provides clear, exceptional images in low-light settings such as a sunset on the mountainside while on a camping trip. Canon's DIGIC 4 Image Processor combined with the PowerShot G12's 10-Megapixel High Sensitivity CCD sensor, make up Canon's HS SYSTEM to enhance image quality and help reduce noise at high ISO levels. One of the many challenges photographers face shooting in the field is whether or not there will be sufficient light to capture that once in a lifetime shot. The HS SYSTEM helps deliver brilliant, sharp images without the use of the flash which can be shared for years to come.
With the PowerShot G12, the bar has been set higher yet again being the first PowerShot G-series model ever to record 720p HD video. Photographers will now not only get to experience the incredible quality of still images but also explore the world of HD video to relive those unforgettable moments time and time again. The new PowerShot SX30 IS also has 720p HD video capabilities and when used in combination with the new 35X-Wide Angle Optical Zoom lens will help secure memorable scenes from a child's baseball game with extraordinary resolution, color and clarity. Both cameras also feature playback of audio in stereo sound in addition to the new Miniature Effect for movies mode, further adding to the flexibility when capturing memorable moments.
"Whether on vacation with the family or on assignment for work, consumers are always looking for the best way to capture that memorable moment," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The addition of these new cameras illustrates Canon's commitment to providing them with greater shooting flexibility while preserving Canon's heritage as an industry leader in not only still photography but the world of HD video as well."
The Canon PowerShot SX30 IS Digital camera is the perfect companion for photo enthusiasts capturing memorable images or videos at sporting events or special occasions. The addition of the new super telephoto lens, which ranges from an ultra-wide 24mm to a maximum length of 840mm, will offer unrivaled results while opening up a whole new realm of possibilities for users along the photographic journey. Helping to make this journey that much easier is a new Zoom Framing Assist button to aid in the tracking and capturing of subjects from a great distance away while keeping the lens in focus. At extreme telephoto settings, holding a camera unsteady can cause the user to lose track of the subject and make it difficult to find the subject. The Zoom Framing Assist button allows the user to zoom out, find the subject and then zoom back in.
The PowerShot SX30 IS has a 14.1-Megapixel sensor, DIGIC 4 image processor and a large, 2.7-inch wide vari-angle LCD for easy viewing of images along with added flexibility when trying to compose overhead or low to the ground images. In addition, the PowerShot SX30 IS for the first time will use a Lithium ion rechargeable battery rather than the standard AA batteries found on previous models, making powering up the camera much easier.
The estimated selling price of the PowerShot SX30 IS is $429.99 and will be available in late September.*